At TwitchCon, I Learned the Secret of Why Some Twitch Games Become Smash Hits

Sometimes it’s easy to forget that Twitch got its start as a gaming-focused offshoot of Justin.TV. While games are still prominently showcased on the front page, it’s the “just chatting” category that tends to dominate.

It could be why there was a limited selection of developers showcasing their games, compared to the many companies showcasing streaming hardware and technology at TwitchCon 2025. 

However, Twitch is still a video game streaming site at heart, and going viral on the platform can mean…